Living History
The National Museum of African American History & Culture (NMAAHC) 5 year anniversary “Living Hisotry” out-of-home campaig, to cover the L'Enfant Plaza Metro Station, as well as Metro buses. The ads needed to be clean and captivating, with very clear calls to action, while also integrating highly varied brands, types of artwork, and a total of five organizational, anniversary, and exhibition logos. It also had to translate well to a wide range of shapes, sizes, and both print and digital formats that all complemented one another. Inspired by NMAAHC’s prior then-and-now advertising theme, we designed a concept that put their dramatic images, including thematically linked past-and-more-present-day pairs, front and center. We used color overlays to distinguish between corresponding exhibits. Created in collaboration with Eighty2degrees.
